GRC Background

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Cyber-First Focus

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Founder-Led Content

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LinkedIn Primary

GRC Background • Cyber-First Focus • Founder-Led Content • LinkedIn Primary

Your Product Is Technically Superior. Buyers Can’t Tell

You’ve spent years building credibility with security teams. But when it’s time to scale, technical excellence doesn’t translate to trust. I help cybersecurity founders build founder-led marketing that survives scrutiny - not just algorithms.

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Why Technical Founders Stay Invisible

Most cybersecurity founders have the same problem:
You understand threat modeling, compliance frameworks, and security architecture better than 99% of vendors in your space. But when you sit down to write a LinkedIn post, you freeze.

Not because you don’t know what to say, but because you know too much. Every post feels like a compromise between authentic and performance.
Meanwhile, competitors with weaker products are building massive visibility. And prospects cant tell the different.
The result? Your pipeline depends entirely on warm introductions. You’re leaving revenue on the table because buyers don’t know you exist.

What Results Look Like

Cybersecurity Recruiting Founder
In 90 Days:

  • 55,710 impressions

  • +636% profile growth

  • +801 new followers

  • Most importantly: audience shifted from peers and creators to operators and decision-makers.

Inconsistent LinkedIn presence > first client in 3 months.
No viral posts. No paid ads. Just consistent, credible content that attracted the right people.

Work With Me for 90 Days

I work with one cybersecurity founder at a time. 90 days.
Full-service positioning + execution. Then you’re set up to continue on your own

  • Investment: $2,500/mo x 3/mo ($7,500 total)

    ✓ Complete positioning overhaul (messaging, content themes, LinkedIn optimization)

    ✓ 24 posts written in your voice (8 per month × 3 months)

    ✓ Strategic engagement (I log in as you and build relationships - 5 hours/month)

    ✓ Monthly strategy calls

    ✓ Content library you can use after we're done

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Operator Credibility,
Not Marketing Credentials

I don't come from marketing. I come from the world your buyers live in.

  • 2 years in enterprise GRC – Authored security policies, managed compliance programs, built awareness campaigns for 6,000+ employees

  • 6 years in the Air Force – Led teams in zero-failure environments where trust wasn't optional

  • Now building GTM for cybersecurity founders – I understand what CISOs evaluate and why generic marketing fails technical scrutiny

I don't treat marketing as persuasion. I treat it as risk management for credibility.

This Works Best If You’re…

  • A technical founder building cybersecurity products (GRC, SecOps, AppSec, Cloud Security)

  • Pre-seed to Series A (past MVP but not yet at scale)

  • Refusing to sound like generic LinkedIn influencers

  • Knowing your product is technically superior but can't articulate why it matters

  • Tired of relying entirely on warm introductions

This Isn't For You If:

  • You're looking for viral growth or follower count targets

  • You want to 'set it and forget it' (this is collaborative, not delegated)

  • You don't have product-market fit or clear ICP yet

Ready to Build
Credibility That Compounds?

Your technical expertise is your unfair advantage. Most vendors in cybersecurity are using AI to spam generic content.
The question isn't whether you have something valuable to say. It's whether you're showing up consistently enough for the right people to notice.

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